In "Succeeding in the Retail Business During Economic Stress," Kevin McAdam offers insight and strategies for retailers suffering at the hands of a struggling economy.

Looking at trends in retailing and current industry news spouting doom and gloom, Kevin gets to the bottom line with survival strategies that help retailers adapt to changing technologies and the new realities of the marketplace.

This book is a compilation of articles from Kevin's column in One Step's client newsletter, advising its retail customers how to get through the economic climate of decreased sales numbers.

Having been through three economic recessions, One Step's clients are successful and expanding, despite what the economy is doing, and these strategies are now being passed on to you.

Chapters include:

• Weathering a storm in the retail business
• Increasing sales through channels of retailing
• Having the right product at the right place at the right time
• Outsourcing specialized needs so retailers can focus on their core strengths
• Boosting profits during economic downturns
• Adjusting a retail business to changing economic times.
• ...and more!

Download your free eBook today! We hope you enjoy it.